Branding

Here I wanted to highlight one of my favorite branding projects. Originally created as a college assignment, this branding system evolved into a freelance opportunity for So Flo Glows, a mobile spray tan business in West Palm Beach. I refreshed the brand with a new logo suite, hand-illustrated mermaid icon, and merchandise concepts, while preserving the vibrant personality of the original business. Inspired by the sunny coast and lively nightlife of South Florida, the new identity captures the confidence of feeling beautiful from day to night.